Discover the Story of Chopard Jewelry
One of the most illustrious names in haute jewelry, Chopard is recognized the world over as the epitome of European craftsmanship. Discover what makes a Chopard diamond sparkle like none other at FineJewels24.
Chopard: a family business, a global name
The story of Chopard began in 1860 in the small Swiss village of Sonvilier. It was here that the young watchmaker, Louis-Ulysse Chopard, would set up his atelier. A natural perfectionist, his pieces quickly gained a reputation for innovative precision and intricate design throughout Europe and Asia, eventually becoming renowned worldwide.
In 1921 Louis-Ulysse’s son Paul Louis Chopard, himself a gifted horologist and the new head of the Chopard Maison, moved the company headquarters to La Chaux-de-Fonds, finally settling in the capital of haute horology in Geneva, in 1937. It was here, nestled among the world’s finest craftsmen—and its connoisseurs—that the brand would flourish.
However, in 1963, despite the great heights achieved by Chopard under the management of Louis-Ulysses’ grandson, Paul André Chopard, none of his sons wished to take the helm. Intent on keeping Chopard a family business focused on heritage, Paul André sought a buyer who would continue the values that Chopard imparts into everything it produces. This man was Karl Scheufele from Pforzheim, Germany—himself a descendant in a long line of watchmakers and fine jewelers.
After a short meeting between the two men, they instantly hit it off. Following this, Chopard would go on to experience unprecedented growth under its new guidance. Scheufele shared a common vision for Chopard, and the Scheufele family, known for its flair for innovative designs, state-of-the-art technology, and the excellence of its craftsmanship, would steer Chopard into new territory by establishing the brand as world-class jewelers.
Going from strength to strength, the first Chopard boutique opened in Hong Kong in 1983. And in 2007 the company celebrated the opening of its 100th boutique, Chopard NYC; a 280 m2 flagship store on Madison Avenue.
Still overseen by Karl and his wife Karin, Chopard is a family business in every sense. Their children are now the co-directors: Caroline Scheufele directs ladies’ collections and high jewelry, while Karl-Friedrich Scheufele manages the men’s collections and the production of L.U.C movements at the Chopard manufacturing base in Fleurier. One of the few remaining truly independent manufacturers, Chopard is a testament to the art and tradition of jewelry making.
Forever more: Chopard engagement jewelry
An engagement ring symbolizes a truth: it is the purest, most eternal love. When worn on the hand, the sparkle of a diamond solitaire is a never ending promise of ‘forever more’. And like the love story that preceded it—it should also be unique. That’s why Chopard’s selection of rings has been tailored to the love and joie de vivre that all married couples share between them. An infinite range of variations, styles, and settings that capture that special feeling, Chopard jewelry is the ultimate affirmation of emotion.